Groundswell - A must read for anyone who is into social technologies

Have your read a book and wondered why you did not run into that book so far ?

is one such on Social Technologies - a book that you will not keep aside until you are done with it and refer it many times.

What is Groundswell ?

A Social trend in which people use technologies to get the things they need from each other, rather than traditional institutions like corporations.

These technologies include blogs, member-driven news sites like, social networks like MySpace and Facebook, and user-generated content like YouTube and Helium. Tools like, which lets people see and share Internet bookmarks with each other, are part of the trend.

These are all the elements of a social phenomenon- the groundswell - that has created a permanent shift in the way the world works. Like it or not, we are all part of this Groundswell revolution, if we are permitted to say that.

The book starts with clearly describing what this social phenomenon called Groundwell is, why it is important and the ways and means to approach it analytically, systematically and success-oriented.

A must read for anyone who is trying to understand what these technologies are, which technology is appropriate to achieve your objective. The book stresses that it is important to know one's objective before choosing a technology.

I cannot stress the value of this book!

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